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Have you ever wondered who that plumber, lawyer etc was you dealt with 18 months ago? Next time you want a plumber, what do you instinctively do? You try to remember who you dealt with last time and if you have forgotten you look elsewhere.

That's one reason why you should send regular newsletters to your customers or clients. Another is to encourage referrals from them and from other contacts. These include friends and suppliers. Compile as big a mailing list as you can.

The best way to ensure customers or clients read newsletters is to keep the articles short and to the point.  Each article should have a benefit to the reader.