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Some people don’t like networking, because it can take them out of their comfort zone. But business is all about relationships, and networking is an important way of building those relationships to bring you a regular supply of new business.

It’s not just about attending meetings and exchanging business cards. Cards will most likely end up in a drawer and do no good for your business unless you build a relationship with the card holder.

Here are a few tips for effective networking:

• Be pro-active and focused. That means seeking out and talking to people who you believe are important for your business.
• Attend meetings and get to know the people who make things happen. They might not be the ones who directly provide new business, but they most likely know someone who can. Find out if there are meetings of people in your line of business.
• Offer to join the committees of business groups. Speak at network meetings about your business. You don’t have to be a public speaker, just be passionate about your work.
• Follow up. If someone says “Give me a call”, make sure you do. Call anyone who shows interest in your business.
• Learn from the best. Talk to the best people in your line of business. They’ll most likely be flattered if you offer to take them for a coffee to ask them for advice.