Better writing 14 May 2015

Would you like to improve the way you write?

Here are some tips:

Avoid long sentences 

Use short words

Bullet points can sometimes make things clearer

Colloquial writing, such as “don’t” and “can’t” are less formal

Do sentences have to have verbs?  Not necessarily! 

When advertising, feel free to break the rules of grammar if this will improve the clarity of the ad. Yeah, right!

Think of the reader and pitch your style to suit

We slip into jargon very easily. Jargon is words we use in our industry. When writing, remember the reader may not understand your industry language. “Money owing to you” makes more sense than “Debtors” doesn’t it?

By the way, if you want to write a newsletter, don’t be like some lawyers and write lots of boring words that no one wants to read. Always consider the reader.

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