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Who is your important customer? 31 Oct 2014

A couple in their 30s visited a car franchise dealer and were greeted by a salesman who asked: “How much were you thinking of spending?”

About $80,000, they replied.

A few moments later the salesman’s cellphone rang. “Excuse me,” he said. “May I just take this call?”

After a short time the couple became fed up with waiting and left. The salesman was surprised.

Who is your most important customer? Answer: The person right in front of you. Do you ask your most important customer to wait while you take a call?

You bet you don’t, particularly if you're trying to sell an $80,000 car.

In any business, if you have interested buyers, don’t accept avoidable interruptions. It’s discourteous. Look after the customers who count.

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