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An email signature can be a useful marketing tool.

A signature can automatically go on the end of every email you send. It should at the very least include your contact details, company name and your designation (i.e. sales manager).

It can also include the company logo and, if relevant, your website and social media addresses (Facebook, Twitter, LinkedIn).

However, you can use the signature to market yourself, your company and or a product/service by adding special offers (make sure you change it or delete it once the offer expires), to publicise any awards won (Plumber of the Year etc), a testimonial or even a recommendation for a partner business.

There’s plenty of information on the internet about how to set up a signature in Outlook or in Mac Mail if you don’t have one already. You can even set up different signatures for different recipients (i.e. sales or general).