Blog

When a customer is in a buying mood, keep selling 19 Feb 2014

Online store i-Tunes provides a superb example of capitalising on a customer’s buying mood.

A friend commented recently: “I wanted to try the music of Karl Jenkins. I clicked on his album and soon found music which really appealed to me. I bought the item for $2.39. On the left of the screen was a message which said I could buy the rest of the album for $9.50. Thinking I had already missed a discount, I bought another tune and the same frame told me I could buy the rest of the album for a lesser price. I-Tunes was giving me a discount to entice me to buy the rest.”

When a customer is in a buying mood, it pays to offer a generous discount to get another sale.

 

Subscribe to e-news


Proud supporters of:

          

If you'd like to know more about these accounting service packages please contact us or click on the relevant logo.


Contact info

Level 3
CSC House
111 Customhouse Quay
Wellington

T: 04 499 3903
F: 04 499 3913
E: info@pgpaccounting.co.nz