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FRIENDS told us this story about the tourists who often stay at their motel.

Our friends would ask their guests if they wanted to do some washing. Then they would offer to transfer clothes to the drier and have them ready for when the tourists returned. In addition, they would provide a map of the area and point out places of interest their guests might like to visit when they moved on.

They would also suggest other places to stay.

This extra caring often led to tourists booking in again on their return journey, as well as reciprocal business from the referrals.

You might not run a motel, but there’s a general business principle here. The more you give, the more you get back. Some organisations abuse this, particularly taking advantage of new business owners. Be selective.