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remember the reader asks two questions, according to Martin Cutts, in the Plain English Guide (Oxford, 1995):

• So what?
• How does this affect me?

How often do we read “We are now half way through the year and the days are getting colder…” Really! I hadn’t noticed! Get to the point.

None of us has the time to read garbage. Cull what you write and remember each sentence is going to be questioned by the reader.

It’s courtesy to be economical with your words. You’re writing for the reader, not yourself.