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 PEOPLE come to you because they know, trust and like you. So if you’re trying to increase the number of your customers or clients, you need to build up this relationship.

You can use the internet to help. Offer a free subscription to a newsletter, tip sheet or similar and use this to build the relationship. Send regular emails with links to articles on your website. These must, of course, be informative and interesting. They need to benefit the reader.

If you do this, make sure you can maintain the regular flow of information. You want your potential customers constantly visiting your website. Be disciplined. Give priority to this important part of your business. Use your diary and set target dates, which must be achieved. We send you newsletters, not occasionally but regularly.