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 A SHOP window for retailers is one of their best marketing tools.

We know of a shop with a huge frontage and a big shop window. However, posters were taped to some of it and the display never changed.

Think of your shop window as prime selling space. Use it wisely. It’s there to entice customers in. Change your displays regularly so passers-by will stop to see what’s new. Put your best selling items on display. Don’t be tempted to cram the window full of products. That will just confuse people.

There’s a skill in presenting a shop window. If it’s not your area of expertise, consider getting specialist help.