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Database a valuable asset 13 Feb 2012
THE most valuable asset on your computer should be your database of customers and prospective customers.
 
This assumes you wish to have a real business you run as opposed to being a self- employed person. A real business is one you can walk away from and it will run itself while you sneak off for a quick six months holiday to explore Europe.
 
You should be constantly growing your database. Use it to keep in touch with customers , clients and prospects. One of our clients, a consultant, sends newsletters religiously every quarter. He generates a steady flow of new business. His problem is how to handle it all. He’s on the road to owning a business as opposed to being self-employed. He told me about a famous salesman, who is so paranoid about preserving his database, he uses three different methods, each day, to back it up. He’s a car salesman.
 
Grow your database through networking and other means available to you and look after this most valuable asset.

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