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Advertising is not the only way 21 May 2012

YOU advertise to boost sales but do you stop to think about other ways to grow your business?
 
Here’s an example. Recently, I rang a very busy small business to get an appliance serviced. It took more than a minute to get through. This doesn’t sound like much time. However, most customers will probably hang up after about 30 seconds and call someone else. In this example, fixing your telephone reception might be one of the most effective marketing strategies.
 
There are an enormous number of ways to promote a business. Find the ones which work best for you. Want to read a book on low and no-cost business promotion?
 
Try Conrad Levison’s Guerrilla Marketing. It’s hard to get in New Zealand. Try Dymocks or Amazon.

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