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If you are going to give a guarantee, make it worthwhile and real. No vague statements.

A guarantee takes the risk away from the buyer so you carry it yourself. This will help you sell your product or service.

Guarantee with confidence. If you have painted a house, for example, you would expect the paint to be good for more than five years. Would it matter if your guarantee was for one year or three years? There shouldn’t be any harm in being generous.

A painting contractor offered “if anything goes wrong with the paint within the next two years, we will come back and fix it without charge”.

In the post-Covid-19 environment, your guarantee might be the difference between getting a contract and missing it.