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Businesses need to be careful about changing direction.

Some time ago a very popular Wellington café withdrew most of its savoury food from its menu. It’s now closed.

If you want to change the direction of your business, do your homework.

Ask your customers what they think before you go ahead. Make comparisons of your proposed business model with other similar businesses. Is it likely to work well for you?

A change of direction without careful planning can be fatal.