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Chris said he was pleased with the attention at his doctors’ surgery. Soon after, he was asked to complete a survey, which was to take only 10 or 15 minutes.

“I felt I owed it to my carers to respond and started answering questions. They wanted my age, my ethnicity and a string of other barely relevant details before getting down to the meat of the issue. After 10 of these questions, I gave up.”

If you’re going to do a survey and really want to know what people think, keep it brief. There are far too many surveys competing for your time.

Have you ever watched Britain’s Got Talent? Think of Simon Cowell with his finger on the red button.