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Buying a car is a big investment, so put some time into doing your homework.

The more you can find out about what is available in a car, the more easily you can prioritise your wants.

Some modern innovations include the ability for the car to reduce speed or stop quickly before a collision, blind-spot monitoring, lane assist (warns you when you are wandering out of your lane), automatic dipping of headlights, superb sound systems and so on.

When you’re buying a car, you could have two lists – “must have” and “would like to have”. You can then eliminate all the cars which do not have your “must haves”.

Use the internet to do your homework. Find the specifications for the cars and make comparisons.

What about the effect of a new car on your customers? Does an expensive car put them off? Would you prefer to go to a sharebroker who drives a dunger or something smart? Which one would be likely to give you the better advice? Would you rather deal with someone who has the trappings of failure or success?

The same logic probably applies to your business. Incidentally, how many people ever notice what you drive, anyway?