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A couple were having lunch in a cafe. “If you owned this cafe, how would you improve it,” Bert asked. They discussed decor and menu.

“Ask the customers what they would like,” Betty said. “Why not put a notepad and pencil on each table asking for suggestions?”

She also suggested writing at the bottom of the page: “If there is sufficient interest from others, we will put your request on the menu and get in touch with you. We’ll also tell you when we change our menu. Please leave us your email address.”

This idea is a great way of interacting with customers, showing them their opinion matters, and getting their email address so you can keep in touch. An email database can be gold.

If you want to know what to sell, nothing beats asking the customers what they would like, whatever industry you're in.